In the digital age, most companies constantly search for ways to connect and market to their customers. If there were one single tool through which you could bring immediate flow to your sales funnel, it would be Google Ads, more specifically, the PPC advertising platform. Google is the search engine with more than 5 billion daily searches, giving you a huge audience to tap into. In this post, you'll learn to successfully create a Google Ads Marketing campaign while also covering the benefits of why you should use Google Ads and how to take strategic steps to get the best result.
What is a Google Ads Campaign?
Google Ads campaigns are powerful tools for businesses aiming to promote their products or services. They appear on Google's search engine results pages (SERPs) and across Google's extensive network, including YouTube and Gmail.
Benefits:
- Greater visibility: Whenever a user looks for products or services that match your offerings in Google Search Ads, they will be taken directly to those customers.
- Targeted advertising: Ad targeting or behavioral ads allow you to target your advertisements specifically with criteria such as keywords, location, and demographics. Targeted advertisements will reach an audience likely to be interested by analyzing consumer behavior based on their characteristics and preferences derived from contextual data sources like social media profiles and previous history.
- Affordable: PPC pricing is based on the number of clicks you get when your ad appears, meaning advertisers pay for each click. You can even cap your budget at a daily level.
- Trackable ROI: Unlike SEO, Google Ads provides a lot of analytics to track how your campaigns are performing and whether or not it gave you the dollar value on investment (ROI).
- Scalable: Create as many campaigns and ad groups for different products or services you want to promote, customize ads for different audiences, and adjust your tactics based on performance data.
How to set up a Google Ads Campaign
Step 1: Create a Google Ads account
Go to Google Ads on the homepage. Click "Start Now" and sign in with your Google account. Now, add your billing information by following the prompts toward completing the account setup.
Step 2: Define what you want to achieve with the campaign
Define what you want to achieve with the campaign, such as more visits to your website or leads. Depending on the campaign's objective, select a campaign type: Search, Display, Video, Shopping, or App.
Step 3: Campaign settings
Name your campaign according to the objective. You can reach your audience with your ad on the search or display network of Google. Decide on the locations and the language you would like to target. Determine the daily budget for your campaign, and choose a bidding strategy, such as cost per click or cost per thousand impressions.
Step 4: Create ad groups
You arrange your ads in each ad group, focusing on one central theme or product. You select the relevant keywords for each ad group using Google's Keyword Planner.
Step 5: Write your Ads
Create a headline that is strong, up to 30 characters. Enter up to 90 characters of product or service description. The final URL the ad will lead to and display the URL that will appear in the ad.
Step 6: Ad extension set-up
Make your ads more advanced with extensions: Sitelinks, Callouts, and Structured Snippets—the ads grow in detail. They are extensions that add extra information to the ad and increase visibility, improving the click-through rate.
Step 7: Review and launch your campaign
Review your settings, ad copy, and keywords again. Click "Save & Continue" to activate your campaign. Monitor your campaign's performance; you need to continue optimizing regularly.
Strategies for a successful campaign
Keyword optimization
Use tools like Google Keyword Planner to identify relevant, high-performance keywords for your business. Focus on getting an even spread of general, specific, and long-tail keywords to capture a wide net of prospects. Do expert keyword research and recheck the keyword list per performance metrics—remove underperforming keywords and add new opportunities.
Make it easy for the user
Make sure that your ad copy, keywords, and landing pages are highly relevant to one another. Develop a landing page that is user-friendly and loads fast. Write compelling ad copies with strong CTAs to increase the CTR.
Adopt ad extensions
Optimize your ads with multiple extensions, including site links, call extensions, and location extensions. Use structured snippets to make more visible some specific features of your products or services that make your ads more relevant.
A/B test
Keep testing different versions of your ads to learn what works. Test variations with different headlines, descriptions, or CTAs and see which gives you better results. Similarly, apply A/B testing to your landing pages to ensure they convert the visitors well.
Checking and analysis
Keep a regular check on the performance of your campaigns through Google Ads analytics. Watch the key metrics: CTR, conversion rate, CPC, and ROAS. Use the data for more decisions and optimization of strategies toward optimal performance.
Budget management
Manage your budgets wisely across all your campaigns and ad groups according to performance. To make your bids friendlier to conversions, use automated bidding strategies. Use bid adjustments for different times of the day, days of the week, and physical locations to get the most out of your ad spend.
Audience segmentation
Use all available audience-targeting options to reach user groups based on interests, behavior, and demographics—form remarketing lists for those who visited the site or interacted with ads. Combine targeting of the audience with the key phrase targeting to make ad placements more accurate.
Conclusion
Successful Google Ads campaigns are strategy-based, starting with the proper setup of campaigns and finishing with continuous campaign management and performance optimization. If you knew all the benefits of the platform, went through the structure of the campaign setup, and used some working strategy, then your ads efforts would probably lead to success and bring a profit to your business.
If you need expert help creating and managing Google Ads campaigns, consider BlueSteak. Our expert team is here to help you optimize campaigns for maximum ROI. Contact us today to learn more about our Google Ads services.
